LOVR
§1 — A new era

This is a new LOVR.

We've spent the last quarter quietly building the next layer of what we do for property and development clients.

A few of you are about to get the first look.

Not because we're announcing anything. Because we believe the people who've already trusted us with their work should see what we've grown into before anyone else.

This is one of those moments.

§2 — The full alphabet

Four quadrants. End to end.

Acquisition

Property launch ad sequences across Meta, TikTok, Google. AI-generated ad variations. Competitor follower scraping for look-alike audiences. Strategic engagement on adjacent posts. Cost-per-buyer attribution. Server-side tracking.

Conversion

Bespoke launch sites per property on a modern stack. Interactive 360 walkthroughs. 3D flythrough video. Unlimited rendered stills from the architect's model. Interactive masterplans with available / reserved / sold. Lead capture into the marketing system in real time.

Relationship

Automated nurture sequences. Click-through tagged as hot lead, pinged to sales agents in their messaging app. Conversation auto-pauses when a human takes over. Domain authentication, 30% to 95% deliverability. CRM integration.

Intelligence

Continuous competitor monitoring. Ad library scrape of named competitors' active creative. Pre-launch market intel reports. Monthly performance dashboards. Quarterly portfolio review.

Detail on the intelligence layer in §4.5.