§5 — Capabilities × Portfolio

Six businesses.
One creative arm.

Each business gets the four-quadrant stack applied to its own canvas. Brand. Acquisition. Conversion. Intelligence. Below is where we'd run it today.

Parent developer · multi-asset portfolio

BP Wharton

· Full brand kit + live site
· Stat block: 50+ projects, 65+ years, $1B+ value
· 24-project legacy list ready to render
· Highest organic IG engagement in the competitive set

Industrial workstores · Eagle Farm, Richlands, Citiswich, Metroplex

SmartStores

· Eagle Farm · 60% pre-sales confirmed in The Industrialist 21 May
· Drone library, 1.1GB across 57 stills + new video 12 May
· Renders: Eagle Farm 5, Richlands 5, Citiswich 24, Metroplex 7
· Marketing PDF stack: 12 Richlands docs, 3 Citiswich vintages

Burleigh boutique precinct · eight residences

Arlo Atrio

· Full brand kit, 24 SVG logos, 59 URW Grotesk fonts
· 70 Mondrian + Talent stills, water videos
· 6 Brand Reveal IG posts already LOVR-authored
· Precinct authorship at boutique scale — uncontested

Sister entity · Wharton James Group

Veridian

· LOVR engagement since February 2026
· Nicholas James + Katie running it
· Brand systemisation proof point across the group

Lifestyle development · Yamba

Yamba Valley

· Existing brand kit + finalised brochure
· Karuna design refs on file
· VOICE_DNA_PROFILE archive

Paul's pre-BPW vehicle · legacy

Brinsmead & Co

· Tweed. Casuarina. Kingscliff. Sheraton Mirage.
· Stakeholder bios on the public site
· Frames the family arc — how the portfolio got here

A note on Eagle Farm

The next-generation interactive presentation for Eagle Farm SmartStores is in build behind the scenes. Photo-sphere walkthrough, interactive floorplate, live inventory, enquiry capture. Not ready for share yet — eyes-only with Sav and Nathan at this stage. Walk-through in person next week.